While the internet business world ran around screaming that the sky was falling after Mark Zuckerberg’s announcement of Facebook goals and changes for 2018, Google’s algorithm announcement went almost unnoticed.
But, if you have a business online, you really need to pay attention to the changes Google has in store for your website.
On January 17, 2018, Google announced that page speed on mobile would have a direct effect on page rank in google search. Why should you care?
Oh, maybe because Google is the #1 search engine in the world.
Think about it. How many times have you said, “I’ll google it”?
Google dominates the competition in searches to the point it has become synonymous with searching itself. Much like:
- Xerox became synonymous with copying documents
- Photography moments became Kodak moments
- We asked if it was live or if it was Memorex (instead of a recording)
Google is used for 74.5% of all searches. But that goes up to an astounding 96% when it comes to mobile devices.
We are rapidly approaching a generation that won’t know what a computer is. Mobile devices have become the norm.
So, Google’s announcement is very important indeed.
If someone is driving around and wants to find a brick and mortar like yours, you want Google to provide them with your information.
If your site doesn’t load in 5 seconds or less, that’s probably not going to happen. Google will send them to someone else’s website.
How do you know if your site is fast enough? I’m so glad you asked!
Our friends at Google have provided a solution for you with their mobile speed test. Go type in your URL and see how your site fares.
If your site’s speed doesn’t meet Google’s standards, don’t worry. They will offer suggestions on how to improve your site’s speed.
In short, make sure your images are optimized (compressed for faster loading) and using an AMP format will significantly increase your speed. If you have a WordPress site, there are several AMP themes available for purchase. You can also get a free WordPress AMP plugin that will speed up your site as well.
I created this infographic of Google and mobile device facts you may find interesting and useful.
Let me know if you have any questions in the comments below.